IV. Use of cookies

1. Description and extent of data processing

Our website uses cookies. Cookies are text files which are stored in the user’s Internet browser or on the user’s computer system by the Internet browser. If a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic character string which enables unique identification of the browser the next time the website is called up.

We use cookies to make our website more user-friendly. Some elements of our website require the accessing browser to also be identifiable after a page change.

The following data is stored and transferred in the cookies:

  1. Language settings
  2. Market / country website accessed
  3. Items in a shopping basket
  4. Login informationen
  5. Storage of login details

We also use cookies, which enable analysis of the user’s surfing behaviour, on our website. The following data may be transferred in this way:

  1. Information on whether the visitor is accessing the website for the first time or is a returning visitor
  2. Entered search terms
  3. The visitor’s origin
  4. Technical data, such as the browsers and operating systems used, or information about the (mobile) terminal devices used
  5. Information about the Internet service provider used
  6. Information about how the website is used, e.g. the frequency of page views, what pages are called up or how much time is spent on the website
  7. Use of website functions
  8. Demographic data

The user data collected in this way is pseudonymised by technical means. It is therefore no longer possible to assign the data to the accessing user. The data is not stored together with other personal user data.

When our website is accessed, users are informed of the use of cookies for analysis purposes by means of an information banner, and reference is made to this privacy policy. In this regard, information is also provided about how storage of cookies can be prevented in browser settings.

 

2. Legal basis for data processing

The legal basis for personal data processing using cookies is Art. 6, Para. 1, lit. f of the GDPR.

 

3. Purpose of data processing

The purpose of using technically necessary cookies is to simplify use of the website for users. Some functions of our website cannot be offered without the use of cookies. To this end, the browser must be recognised even after a page change.

We need cookies for the following applications:

  • Storage of the contents of the shopping basket and progress during an ordering process
  • Application of language settings
  • Bookmarking of search terms

 

The user data collected by technically necessary cookies is not used to create user profiles.

The analysis cookies are used for the purpose of improving the quality of our website and its contents. The analysis cookies allow us to find out how the website is used and therefore allow us to continuously optimise it in the interests of our website visitors.

In these purposes, we also have a legitimate interest in personal data processing according to Art. 6, Para. 1, lit. f of the GDPR.

 

4. Duration of storage and opportunity to object and remove

Cookies are stored on the user’s computer and are transferred to it by us. You as a user therefore have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transfer of cookies. You can delete cookies that have already been stored at any time. This can also be done automatically. If cookies are deactivated for our website, it may not be possible to use all of the website’s functions in full.