Brand relaunch: HÜPPE announces new brand identity

10.05.2023Bad Zwischenahn

The HÜPPE Group, a leading manufacturer of shower enclosures and shower trays, today announces the launch of its new brand identity.

Tradition & Vision

As a visionary and at the same time with a long tradition, the HÜPPE brand has developed from the first European manufacturer of shower cubicles to a premium provider for the shower area since 1966. With significant investments in a revised brand identity, HÜPPE is positioning itself even more clearly on the market and positioning the company for the future.

HÜPPE has a clear goal in mind – the brand should be sustainably strengthened and become more visible and approachable for retailers, crafts and end consumers. With the aim of better aligning brand and service promises, the brand relaunch not only includes a revision of the corporate design, but also a complete sharpening of the brand positioning and communication strategy.

“It is an exciting journey that we are embarking on. A consistent brand presence in the relevant communication channels supports us in sharpening our profile even further in the future and inviting customers to create something of lasting value with our all-round, worry-free package.” (Raffael Rogg | CEO)

The existing website was completely revised and great emphasis was placed on the requirements of the different customer groups. As a result, the new online presence is significantly more attractive and user-friendly – equally for all customer groups. For professional customers, this now means direct access to all relevant technical documentation and price lists.

In addition, the media database was also completely technically renewed. All digital media are now centrally available to trading partners and project customers and can be accessed at any time. A newly designed spare parts shop makes it easier to purchase spare and wear parts and will be accessible via the website by the end of the second quarter.

“The new brand identity brings with it many changes for us. It will be a completely new brand experience for our customers. In this way, we would like to offer every customer group the opportunity to quickly access the really relevant information and thus raise the content relevance and interaction with the HÜPPE brand to a new level.” (Raffael Rogg | CEO)

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