Renewal of the HÜPPE partnership programme

New start for the fundamentally revised Hüppe Partner Programme (HPP) - exclusive benefits for growth-oriented trade companies
25.3.2024Bad Zwischenahn

“The focus is on the we”

HÜPPE Partnerprogramm

Shower area specialist Hüppe( has fundamentally revised its previous partner programme for the specialist trade. The new version will be valid from 25 March 2024. The main new feature is the end-to-end digitalisation of the HPP rewards programme. “This makes it noticeably easier and less time-consuming for trade companies to be rewarded for the successful sale of high-quality shower enclosures, shower trays and wall panelling from Hüppe,” explains Axel Stoiber, Sales Director of the Ammerland premium brand. “We are also emphasising once again that Hüppe has long been a one-stop shop for everything needed to design the entire shower area and turn it into a place for the best moments of the day – all perfectly coordinated.”

Reward for good performance

The mechanics behind the Hüppe partner programme are very simple. Owners of specialised trade businesses or self-employed master craftsmen who carry out trades relating to showers in the bathroom – regardless of the type – can simply register online at As soon as registration is confirmed, they have access to the partner website and the virtual rewards shop. Unlike before, the reward points are recorded and credited purely digitally. All they have to do is use their smartphone or tablet to scan the QR code on every newly ordered Hüppe brand product in the cubicle, shower tray or wall panelling categories. “This is our way of saying thank you for loyalty and good service. Because for us, the focus is on us. At the same time, we are also giving our partners in the specialist trade the opportunity to pass on our thanks to their team or individual employees,” emphasises Head of Sales Stoiber. This is all the more important as the choice of rewards increases with growing sales success. This includes exciting products from different areas or vouchers for short holidays in selected destinations. “In the near future, we will also be adding various joint team events to the programme,” announces Axel Stoiber.

HPP+: growing together

Another new feature is that the new edition of the partner programme offers ambitious and future-oriented trade entrepreneurs the opportunity to qualify for the Hüppe Partner Programme Plus (HPP+). “The aim of this programme is to establish intensive cooperation on an equal footing with companies in the skilled trades that are set up to grow together with us,” says Axel Stoiber. “We offer them exclusive benefits so that they can develop into the top shower centre experts in their respective region.” These include particularly close support from Hüppe’s internal sales team, a direct line to the technical team, which provides support for questions on site via professional video chat, for example, labelling as a preferred partner in the online dealer search on the Hüppe website, in-house product and marketing training at the Hüppe Academy or with the Hüppe Product Information Truck (PIT) on site, as well as regular sales campaigns for which additional bonus points are awarded.

Partnership at eye level: With the fundamentally revised Hüppe partner programme, the renowned shower area specialist from Ammerland would like to intensify its cooperation with ambitious entrepreneurs from the specialist trade in particular. The medium-term goal is to jointly expand the high-quality shower area business and thus grow together.
Successful marketing pays off: for every Hüppe brand product sold in the shower enclosure, shower tray and wall panelling categories, specialist tradesmen can collect reward points. Simply scan the QR code on the respective brand product using a smartphone or tablet – the points are automatically credited to the company’s HPP account and can be redeemed for attractive rewards. Everything is purely digital and extremely convenient.

A direct line to Hüppe: Growth-oriented specialist trade companies that have qualified for the Hüppe Partner Programme Plus enjoy exclusive benefits. For example, they have their own hotline to the Hüppe internal sales team. They also have the opportunity to solve any problems quickly and competently via professional video chat with a Hüppe technical expert directly at the installation site.
The focus is on us: “As part of our Hüppe Partner Programme Plus, we offer ambitious, future-oriented entrepreneurs exclusive benefits so that they can develop into top shower tray experts in their region and thus leverage additional growth potential together with us,” explains Hüppe Sales Director Axel Stoiber.



Press Release as PDF

240325_DE_Pressemitteilung_Hueppe HPP (PDF)

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