XIV. Google AdWords and Remarketing

1. Description and extent of data processing

To coordinate our online marketing activities (e.g. banner advertising) to your needs and interests in a more targeted way, we use Google AdWords and the Remarketing technology offered by Google. In this regard, demographic data is anonymously collected and stored in cookies for the remarketing of your interests in our products and services. These cookies are read and used when you visit other websites which are connected to Google’s Remarketing technology so as to offer you information which is individually interesting to you. This is done anonymously, i.e. you cannot be identified using the information stored in the cookie.

 

2. Legal basis for data processing

The legal basis for data processing, provided that the user has given their consent to this effect, is Art. 6, Para. 1, lit. a of the GDPR.

You are informed of the use of cookies once you access our website. By acknowledging the cookie notice or by continuing to use the website, you are agreeing to the use of cookies.

 

3. Purpose of data processing

We use Google AdWords to purposefully show information relating to your search requests on Google. We also use display banners and remarketing banners to show you advertising banners which are coordinated to your interests on third-party websites. The information necessary for this is stored anonymously.

 

4. Duration of storage

The cookies automatically cease to be valid after 30 days.

 

5. Opportunity to object and remove

If you do not want information to be used for banner advertising coordinated to your interests, you can object to this at any time. You can prohibit the use of information for personalised advertising using the ad management settings at https://www.google.com/settings/ads.