XV. Google Analytics and Google Tag Manager

1. Description and extent of data processing

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files that are saved on your computer and enable analysis of your use of this website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the United States.

We use IP anonymisation based on the “_anonymizeIp()” extension. Use of IP anonymisation means that Google will truncate the IP address beforehand within member states of the European Union or other states which are parties to the Agreement on the European Economic Area. This means that there is no possibility of persons being identified directly. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.

Using Google Analytics, we anonymously evaluate your use of the website so as to analyse the use and activities on the website and to provide further services associated with website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not associated with any other data held by Google.

This website uses the “demographic features” function of Google Analytics. Reports containing statements on the age, gender and interests of site visitors can therefore be compiled. This data comes from Google’s interest-based advertising and from visitor data made available by third-party providers. This data cannot be assigned to a specific individual.

 

2. Legal basis for data processing

The legal basis for the use of Google Analytics is Section 15, Para. 3 of the German Telemedia Act (TMG) and Art. 6, Para. 1, lit. f of the GDPR.

You are informed of the use of cookies once you access our website. By acknowledging the cookie notice or by continuing to use the website, you are agreeing to the use of cookies.

 

3. Purpose of data processing

You can disable this function at any time using the ad settings in your Google account or categorically prohibit Google Analytics’ collection of your data as described in the next section.

 

4. Duration of storage

The data sent by us and linked with cookies, user identifiers (e.g. user ID) or advertising IDs is automatically deleted after 14 months. Data whose storage period has ended is automatically deleted once per month. You will find further information about data protection and terms of use at https://policies.google.com/?hl=en and https://www.google.com/analytics/terms/us.html.

 

5. Opportunity to object and remove

You can prevent Google’s collection and processing of the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link. The current link is: https://tools.google.com/dlpage/gaoptout.

You can prohibit the collection of demographic data using the ad management settings (https://www.google.com/settings/ads).